This is something I wrote for an article at work. I have pulled a few bits out which are not needed for this Tumblr. We wanted to try and give everyone in the agency a better over view of what is happening in the TV world and how it crosses over with and merges into online social spheres:
SOCIAL TV AND MULTI-SCREEN HOUSEHOLDS
Thinkbox research in May 2011 showed watching TV and engaging with it online is increasingly normal: 60% of people concurrently watch TV and go online three times a week, with 37% of these ‘two-screeners’ doing it everyday. 37% of people have chatted online about TV content and 19% have shared TV content through their social networks.
TV is without doubt one of the most social forms of media; people love to watch, discuss and enjoy television together. With the advent of internet-connected devices, such as laptops, smartphones and more recently tablets, such as the iPad, the social aspect of TV is spreading and people are engaging with TV like never before.
These devises are changing the way we interact with the world around us, how we consume content, how we interact with brands and make purchases. This multi-screen experience has facilitated an increasing numbers of viewers able to give real-time reaction online to the TV shows they are watching; from uploading comments onto Facebook, joining fan groups, pastiches on YouTube to shouting about it on Twitter.